Tuesday, October 15, 2019

Buyer Behavior Essay Example | Topics and Well Written Essays - 250 words

Buyer Behavior - Essay Example Real world marketing strategies must account for this principle in a bid to lure consumers into buying, and actually draw them to certain products and not others. The personal factor in influencing buyer behavior is diverse and dynamic. Individual buyers exhibit different buying behaviors based on their tastes and preferences, and the actual product or service properties they look. Price and quality sensitivity also plays a fundamental role in driving individuals into buying. There are those that buy due to price favorability, while others will pay the given price provided the product or service meets the desired quality (Lunn, 2011). On the same note, there are persons who buy products or services because they are expensive; purchase of ostentatious commodities. Marketing in this line can also influence personal buying behaviors relative to meeting personal demands and properties in products and services (Lunn, 2011). Personal factor in the buying behavior of consumers cannot be ignored relative to the purchase process and buyer

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